Problem: Our overconsumption of the planet’s natural resources.
Insight: Edible bugs could be a solution, crickets are currently dominating the market and becoming the gateway bug in western society.
Solution: An ant infused food range with a USP of just like when you eat carrots you can see in the dark, eating ants means you’ll grow super strong.
Protein powder packaging design
Ants are a great source of protein making them an ideal ingredient for a ready-to-use therapeutic bar. The scheme is for every product sold a bug-based hunger relief bar is donated to someone in need.
Sketchbook work below
