Problem: Injuries affecting athletes mental health.
Insight: Kinesiology tape is used by injured athletes to continue training. However, there is controversy with whether the tape actually has healing benefits or is it a placebo.
Solution: An awareness campaign showing how powerful a positive mind can be.
Self-talk is a powerful tool used by athletes to remain focused during their training and competitions. The positive words included on the patterns encourage the injured athlete to remain positive throughout their setback.
Sketchbook work below
